Business StationaryWe offer a wide selection of Business Stationery products. We can customize any Business Card, Letterhead, Envelope or Announcement with imprinting process options that range from full color to foil embossing. Paper stock selections mirror the demands of today's business applications with choices of fine linen, laid and bond papers and include environmentally conscious papers. We have an unyielding commitment to provide top quality products at competitive prices and support our products with the highest level of customer service. Paper Selection GuideConvey the image that you want for your Business Stationery ensemble through your choice of paper. Most of us react to the feel of fine paper - its texture, weight, finish and color. Our product specialists selected distinctive papers ranging from the best selling smooth finishes to top-of-the-line. This guide tells you what distinguishes each of the fine papers available. We hope you will enjoy choosing the right paper for you. Texture/Finish - The Physical appearance and feel of the paper.
Weight - The Basis Weight of paper is defined as the number of pounds that 500 sheets of a certain size weighs. In most cases, the higher the weight, the heavier the feel of the paper. Generally, a heavier weight is perceived as being of higher quality. Color - The shade of paper, generally as described by the manufacturer of a specific brand. Paper color should be chosen with an eye to the color(s) of ink that will be printed on it since the shade of the paper will impact the way the color appears. A variety of ink colors help you to visualize potential ink and paper combinations. Brightness - A technical measurement of the light reflected back from the paper. The brightness of white and near-white papers can be considered as the whiteness of the paper as it appears to the eye. Brightness affects the contrast, color values, and attractive appearance of a printed product. Generally, 100 is the highest "brightness" that can be calibrated. Higher brightness provides better print contrast, especially for full color printing. Our "Green" papers are both 95 brightness. Printing Processes |
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EmbossingSpecial Inks Embossing is generally an ink free process in which a design or text is pushed into the back of the paper using pressure. This is typically done using a metallic die and a counter die. The counter die forces the paper into the shape of the die from the back side of the paper. The resulting appearance on the front of the paper is a raised representation of the intended design. This design can either be single level (a one dimensional raised design) or multiple level (a three dimensional design done with a brass die). This process can also be done in register with ink or foil in some instances. |
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Foil StampingFoil Stamping, also know as hot stamping, is a process involving heat and pressure along with metallic foil material to stamp a design or text onto the front of the paper. The look of the finished product is similar to an ink, but is generally very shiny in appearance (although some pigment or matte foils are available). This process is also done using a metallic die and is one dimensional (flat). |
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Ayers Promotions, Inc.
900A Old Bethlehem Pike,
Colmar, PA 18915-9795
Phone: 215-822-2366,
Fax: 215-822-2275
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